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Corporate Social Responsibility

                                         

Introduction

While proposing the Corporate Social Responsibility Rules under Section 135 of the Companies Act, 2013, the Chairman of the CSR Committee brilliantly mentioned the Guiding Principle as follows:   "CSR is the process by which an organization thinks about and evolves its relationships with stakeholders for the common good, and demonstrates its commitment in this regard by adoption of appropriate business processes and strategies. Thus CSR is not charity or mere donations. CSR is a way of conducting business, by which corporate entities visibly contribute to the social good. Socially responsible companies do not limit themselves to using resources to engage in activities that increa33se only their profits. They use CSR to integrate economic, environmental and social objectives with the company's operations and growth.”

In India, over 100 million children study in primary and secondary schools. The majority of these children are in rural areas or around slums in the cities. Educating them is a major task especially in their difficult conditions. Although government has been dedicatedly working on this matter, yet corporates are also willing to contribute on this social cause ensuring a sustainable growth of the country.

  Support for a good cause

There is a saying, “As you sow, so shall you reap” and in fact it is quite realistic. If you support for a good cause, good will happen to you. Through CSR, a company is committed to support initiatives that considerably improve the lives of underprivileged by focusing in following one or more key areas:

· Eradicating hunger, poverty & malnutrition, promoting preventive health care & sanitation & making available safe drinking water;

· Promoting education, including special education & employment enhancing vocation skills especially among children, women, elderly & the differently unable & livelihood enhancement projects;

· Promoting gender equality, empowering women, setting up homes & hostels for women & orphans, setting up old age homes, day care centers & such other facilities for senior citizens & measures for reducing inequalities faced by socially & economically backward groups; 

· Reducing child mortality and improving maternal health by providing good hospital facilities and low cost medicines; 

· Providing with hospital and dispensary facilities with more focus on clean and good sanitation so as to combat human immunodeficiency virus, acquired immune deficiency syndrome, malaria and other diseases; vi. Ensuring environmental sustainability, ecological balance, protection of flora & fauna, animal welfare, agro forestry, conservation of natural resources & maintaining quality of soil, air & water.

· Employment enhancing vocational skills

· Protection of national heritage, art & culture including restoration of buildings & sites of historical importance & works of art; setting up public libraries; promotion & development of traditional arts & handicrafts; 

· Measures for the benefit of armed forces veterans, war widows & their dependents; 

· Training to promote rural sports, nationally recognized sports, sports & Olympic sports; Contribution to the Prime Minister‘s National Relief Fund or any other fund set up by the Central Government for socio-economic development & relief & welfare of the Scheduled Castes, the Scheduled Tribes, other backward classes, minorities & women; 

· Contributions or funds provided to technology incubators located within academic institutions, which are approved by the Central Government; 

· Rural development projects, etc.

· Slum area development.

The Above list is illustrative not exhaustive. All activities under the CSR activities should be environment friendly and socially acceptable to the local people and Society.

FOR WHOM IT IS APPLICAPBLE

The companies on whom the provisions of the CSR shall be applicable are contained in Sub Section 1 of Section 135 of the Companies Act, 2013. As per the said section, the companies having Net worth of INR 500 crore or more; or Turnover of INR 1000 crore or more; or Net Profit of INR 5 crore or more during any financial year shall be required to constitute a Corporate Social Responsibility Committee of the Board "hereinafter CSR Committee" with effect from 1st April, 2014.

  WAY FORWARD TO CSR

   Pick a project

Scale up sustainable projects and showcase your contribution. Take a project entirely or you can be a part of it based on your area of focus. On our part, NSS will provide every possible non-financial aid to the project be it campaigning and support or counseling.

   Pay roll giving

A good way to increase employee engagement and participation.

Specify some amount that gets detected from your salary every month which gets accumulated in a charity account in your name on our website.

Once this amount crosses a threshold, you can donate it to a cause of your choice.

After making a donation, you will receive an acknowledgement as an e-tax receipt under 80G of Indian Income Tax Act. After some interval of time we will provide you our feedback report telling you how you have helped in bringing about a change in someone’s life.

    Cause related marketing

The most immediate benefit to a charitable organization is financial. An intelligent and most straightforward relationship between companies and non-government organizations (NGOs) is the endorsement of products by advertising NGO’s logo on packaging material. Companies can pay royalties on per product sold to NGOs.

Benefits are many but one considerable benefit is social advertising coverage at no increase in advertisement. Such a partnership offers the company to publicly work for a cause and financially aid the NGO.

  Event sponsorship

Understanding the ground reality, what a company is looking for is market opportunities. You can market your companies’ programs, services and products and use NSS as a vehicle for the same.

Aligning with our organization can produce a greater marketing opportunity to your company as well as an enhanced way to care for the society. By sponsoring an event you not only ensure that you gain access to a vast media branding but also you invest on something that does really matters to a lot of underprivileged children-their education, their empowerment and their better well-being.

   Benefits for CSR partner

 •        Within the permitted activity as per CSR Rules under Companies Act, 2013.

•        Eligible for deduction under Section 80G of Income Tax Act, 1961

•        We are register under FCRA for foreign contribution under foreign act.

•        Projects can be customized as per donor’s specification. Any amount can be contributed, so no minimum or maximum requirements.

•         All the documents will be provided to you as per your requirements such as immediately preceding three financial year’s Balance sheet, Income & Expenditure Account, Registration Certificate, etc.

•         Project Name will be decided as per Donor’s specifications and sector whether the Health sector, Education sector or any other sector.

•         Promotions of your company on our Social Media Platforms and website.

•         The funds shall be used on the sector you choose.

 

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